Josh Peek is a sponsor's dream: handsome, clean-cut, clean-shaven, polite.
And less than 30 minutes after tying for the National Finals Rodeo sixth-round calf-roping title, he looks like a Stetson ad and smells like a department store.
"Wait, tonight it's Cool Water," the calf roper and steer wrestler said, laughing at the fact that even a rugged cowboy can wear too much cologne.
This is a cowboy in today's rodeo.
Sure, the old guard is still here. Rough, tough, weathered, with a fat pack of chew and a snarl, there's no such thing as too much fun
Read more about today's cowboy in the Las Vegas Review Journal.
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