Sir Richard Branson has another adventure up his sleeve, this time in Las Vegas.
The British thrill-seeker, who founded Virgin Airlines, loves a challenge, from dangerous transoceanic hot-air balloon races to sitting in a swimming pool in the middle of a hurricane.
Today he plans to rappel 40-some floors off the Palms Fantasy Tower to celebrate his inaugural Virgin America flight from San Francisco to Las Vegas.
Comedy magicians Penn & Teller will emcee the stunt, starting at 6 p.m.
This comes from the Las Vegas Review-Journal.