Monday, July 02, 2007

Independent U.S. hotels battle big chains

Laboratory beakers are seldom featured in hotel rooms, but at the Dylan Hotel in New York they are standard bathroom issue.

These glass containers, which echo the building's previous life as a chemists' club, are just one way independent hotels are setting themselves apart from chain hotels as the battle for travelers heats up.

Lodging giants like Marriott International Inc., Hilton Hotels Corp. and Starwood Hotels & Resorts Worldwide Inc. have been using their scale and marketing muscle to squeeze the competition in recent years.

But independents hoteliers -- from sleek, urban boutique hotels to mom-and-pop roadside motels -- are fighting back with personalized services and exclusive experiences that are difficult for chain hotels to duplicate.

Read about this in the International Business Times

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