By Barbara De Lollis, USA TODAY
In a world where hotel guests increasingly crave pampering, upscale hotel chains are turning club floors into over-the-top retreats where members can choose their pillow, groove to a free iPod and pour a cappuccino day or night.
Hotel "clubs," members-only floors with special perks not available to standard guests, have been used for decades to reward good customers. But now hotel chains are trying to raise the bar to justify higher rates and boost revenue. Ritz-Carlton is adding fireplaces and barista coffee service, Sheraton's installing new computers that let users download music, while Hilton plans more late-night snacks.
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