What next?
America is, with some justification, considered one of the most consumeristic countries in the world. However, in some ways Switzerland is just as bad. When I was here back in October, I saw that many shops had already started displaying their Christmas wares. Then, Fasnacht cakes took the place of Christmas lebkuchen and läckerli cookies, and those in turn were nudged aside by enormous chocolate Easter bunnies and elaborately decorated eggs. Whenever I'm here, there's been something special for sale in the stores.
Now that Easter is over, I've been wondering what they'll come up with next. As far as I'm aware, there are no religious, national, cantonal, or city holidays coming up. So what excuse will Coop and Migros use to get people to indulge?
Well, yesterday I went into Migros for the first time since Easter, and the answer seems to be: BEETLES.
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