If you have traveled or stayed at a hotel recently than you may have noticed that many bags and suitcases all look very similar. Most are dark, if not black, and could easily be mistaken for your very own bag. We see lost or misplaced luggage all the time in the hospitality business and this is why it is so important to find a way to stand out. You can call it "making a statement" with your luggage or just simply not wanting to lose it or have someone else take it by mistake but there must be something about it that makes it different from all other bags.
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